Chatbot Marketing: What You Need to Know

We use them to craft segmented, personalized buying experiences that are fun, fast, and on brand. This is because some customers prefer human contact when doing business. If a customer does not want automated help, we should respect that and prepare our channels accordingly. A bot can still assist by leading a customer to the right person, for example, a support or a sales agent. If you want to avoid frustrating customers, diversify your contact options and let the automation enhance them rather than replace them. For example, if a customer has a query, chatbots can answer it immediately and recommend other products and services.

In this guide, we will share a few tips and examples to help you provide a chatbot experience that engages the consumer and adds value to their experience with your brand. We will also share a few examples to help you design a chatbot marketing strategy that helps you better serve your customers and drives more prospects through your marketing funnel. These case studies show that chatbots can be an effective growth marketing tool for businesses of all sizes and industries.

Chatbots vs conversational AI

With chatbots, you can provide customized assistance to your customers. H&M, the well-known global fashion brand has developed an interactive bot with the purpose to guide users through the online store areas in a way that aligns with their purchase desires. The conversational bots help mobile customers navigate their search through outfit possibilities and get customized results quickly. More so, chatbot marketing can also help with lead generation in new markets which can ensure growth for your business.

The bot asked the potential customers about their kids’ age and interest, then showed a selection of products. On top of that, the chatbots provided links to certified stores where the warm lead could go to pick up the products. By leveraging chatbots, brands can better enable their support team with each social interaction while reducing customer effort, leading to a superior customer experience. Take advantage of our free 30-day trial to see how Sprout can support your social customer care with a balanced mix of chatbots and human connection.

How can you incorporate chatbots into your digital marketing strategy?

Keep in mind that, though your chatbot should have a personality, you never want to pretend that your chatbot is a human operator. So give your chatbot a distinctly robotic name (we call ours Driftbot). With information from those conversations, you can continue to engage registrants leading up to the event. And because your chatbot can identify registrants who are returning to your website, you can remind them of the upcoming event and build up hype to encourage attendance.

• A well-designed chatbot can improve customer engagement, drive revenue, and ultimately help you grow your business.
• And like most bots, we provide our customers with the option to speak directly to one of the lovely humans on our support team.
• But it is also important to ensure that customer responses are being properly addressed to build trust.
• All these will decide your chatbot user experience and conversational workflows.
• Chatbots allow you to serve up personalized experiences to all your site visitors, whether they’re visiting your website for the first time or they’ve been a customer for years.
• Letting the customer immediately know that they’ll be taken care of keeps them from reaching out across multiple channels, saving you additional resources.

Using these familiar channels also makes your brand more accessible to audiences who will never reach out via email or phone. Meet your audience where they are and use a chatbot to carry out your marketing strategy at scale. Chatbot marketing offers several benefits, such as 24/7 availability, personalized recommendations, increased engagement, and improved customer satisfaction. As https://www.metadialog.com/blog/what-is-chatbot-marketing/ a result, they reduce the workload of customer support teams by handling routine inquiries and answering common queries quickly. These include designing chatbots that align with your brand and target audience and integrating them seamlessly into your website and social media platforms. So, let’s get started and learn how to spread the word about your business with chatbot marketing.

Use chatbots on multiple platforms

As opposed to AI-powered chatbots, which require a lot of coding knowledge, no-code chatbots and chatbot platforms such as Landbot’s make the job very easy. You can send proactive (notification) or reactive (on request) messages regardless of whether you are working B2C or B2B. Sharing relevant content via WhatsApp, Facebook Messenger, or on the web saves users precious time. Whether you want to attract readers to your blog, listeners to your podcast, or viewers to your online video channel, a chatbot can help you grow your following and keep people in the loop about what’s new. One of the most famous examples of this use case is Sephora’s Facebook Messenger bot. Either way, making reservations and booking appointments is probably one of the best ways of using bots for marketing — especially for traditionally offline businesses.

Then, harness the chat interface in a way that yields maximum impact with minimal fluff. Too often, bots lack a clear purpose, don’t understand conversational context, or forget what you’ve said two bubbles later. To make it worse, they don’t make it clear that they’re a bot in the first place, leaving no option to escalate the matter to a human representative. You see, marketers don’t have the best track record with new communication channels. And it’s not hard to see us ruining bots just as we did with content and email.

Map customer journeys

But, if you’re an ecommerce store selling kids’ toys, then make your chatbot cheery and humorous. Let your potential customers know that a real person is just a click away. Some people just don’t want to communicate with a bot, and that’s when your reps should come in. Make sure that you give your website visitors the option to speak to a human agent in case that’s their preference.

We’ve put together a list of chatbot examples that show practical uses of bots online and the diverse range of businesses rolling them out. Check out why these brands are deemed the best of the bots and what your business can learn from them. 2022 will be a year of experiences and interactions, one that will redefine the future of chatbots. Thanks to the growing consumer chatbot adoption as well as continual simplification of conversational technology, you can keep up with the trends without overshooting your resources. Surveys are not just great for gathering feedback and rating customer service. They’re also a potent strategy to collect leads, grow your customer base, and raise awareness about your business.

Chatbot marketing examples

Unlike human customer service representatives who work within specific hours, chatbots are available 24/7. This means that customers can get assistance or make inquiries anytime, metadialog.com anywhere, making it convenient for them and improving their overall experience with the brand. So they built the BB chatbot to provide a personal, timely, and accurate answer.

• If you set a more manageable goal and make a bot that improves your lead capture experience, your prospects will feel more engaged and you will convert more leads with the same ad spend.
• The goal is to recognize the user’s intent and provide the right content with minimum user input.
• You can custom design chatbots to work with your business’ processes regardless of its size.
• A bot is nothing more than a computer program that automates certain tasks, typically by chatting with a user through a conversational interface.
• If you’re hoping to provide your customers with a seamless chatbot experience, consider a conversational AI.
• Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users.

You can use information such as customer name, gender, location, previous browsing history, and past purchases to personalize the experience. They make it more engaging for customers to submit their contact information instead of using the traditional method of filling forms. You can also click to shop online and be taken straight to the ecommerce store. These emojis were chosen well because all are relevant to the messages that accompany them. Letting the customer immediately know that they’ll be taken care of keeps them from reaching out across multiple channels, saving you additional resources.