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What is Chatbot Marketing? Definition and Examples

Chatbot Marketing: How to use chatbots for marketing in 2023

chatbot marketing

In fact, a recent study indicated that 70% of respondents prefer having customer questions answered by bots because of the increased accuracy that they provide. Chatbots can help you segment your traffic by helping customers to find the right product for them. The chatbot may suggest that a customer complete an order by guiding them to the correct page on your website or making suggestions about which package is right for the situation. Chatbots collect data on customers’ preferences and behaviors by asking questions as they seek to help solve a problem. One of the simplest ways to leverage Messenger is by running sponsored ads, where the prospect can start a direct conversation with the brand’s Messenger bots. In the midst of a pandemic, Sephora stood out by using mobile chatbots in their stores.

chatbot marketing

For example, people want to know more about your business offerings. Apart from knowing your complete range of products and business operations, your chatbot should be able to value your customers and help them. Tasks such as researching a topic, arranging meetings, etc. can be monotonous.


We offer simple task bots that you can set live in minutes to automatically collect visitors’ contact details whenever they start a conversation with your team. Our “Qualify leads” task bot can also follow up in the same conversation to ask simple qualification questions. Chatbot surveys take this marketing strategy to a whole new level (without making you pay extra for single-use survey software). Also, turning a survey into a conversation creates a more interactive experience and allows for more personalization. Plus, a fun chatbot personality alone can increase survey completion. Others use them as a dedicated marketing strategy to provide customers with demos of their service or product.

  • To be competitive, B2B businesses must be able to engage with potential customers when they want and how they want.
  • In fact, it is estimated that the use of chatbots for customer service can save businesses $8 billion a year.
  • In fact, it’s a brave new world where your brand’s reach is limited only by the speed of your WiFi.

Chatbot marketing or bot marketing is a technique that leverages automated messaging to communicate directly with customers throughout the purchasing journey. This may look like assisting them with making a purchase, enrolling for a free trial, downloading an asset and more. For a full video course on how to build bots with Landbot, visit our Academy. It’s a fast and furious way to build your contact list, increase brand awareness, and engage potential customers interactively and entertainingly. Today, this kind of service is not only possible but also genuinely accessible to businesses of all sizes and brings customer service, engagement and interaction to a whole new level. Whether you provide online services or run a more traditional business, taking part in conversational commerce, even through something as simple as reservations, can make a huge difference.

Chatbot Marketing for Gyms

Built to automatically engage with received messages, chatbots can be rule-based or powered by artificial intelligence (AI). Chatbots can be distracting and downright intrusive if they appear too quickly or in the wrong places. Use your chatbot to offer help to visitors on key conversion pages but trigger it only after a few minutes. And for users who say they’re ready to purchase, embed a billing app directly within the Messenger or route them to a human as quickly as possible to help them complete the purchase. Our customer service solutions powered by conversational AI can help you deliver an efficient, 24/7 experience  to your customers.

chatbot marketing

Instead, focus on building playbooks that will best serve your goals and streamline the buying experience. By placing chatbots on high-intent pages, you’re able to start a conversation with high-intent buyers to move them closer to the finish line. For example, on Zenefits’ contact us page, the chatbot leads with a value-driven message and offers to connect the visitor to sales instantly. All this means that chatbot marketing is excellent for driving higher volumes of qualified leads from your website. But all of that segmentation and personalization means that chatbot marketing can get really complicated.

Start a free ChatBot trial and build your first chatbot today!

Build out a conversion tree for every question you ask and each response you will provide the user with. Some conversations may stop after one question and some may span multiple levels. Once you ask the first round of questions, start mapping out what the conversation journey may look like. You can do so with a tool like Sprout Social’s Bot Builder or start with building paths in Google Drawings.

chatbot marketing

In fact, according to research published on Chatbotslife, businesses spent a whopping $1.3 trillion in handling customer requests. They can save up to 30% of this cost by simply implementing chatbots. Learn more about how chatbots can improve your conversion rates with chatbot marketing.

Become the Franchise Ownerof the already established Chatbot Platform.

In fact, businesses in logistics are adopting using AI-powered bots to increase efficiency across the entire logistics value chain. Conversational bots can help a lot on that front – they make marketing easier and more streamlined by automating some of the processes, particularly those at the early stages. Most of the time, businesses find it hard to put together the work and resources needed to make their marketing successful.

chatbot marketing

Basically, we are saying that you need to provide the chatbot on all platforms through which your customers reach you. Don’t only concentrate on the social media platforms and forget about the traffic coming to your website. In other instances, you have to deploy the chatbot marketing strategy across all platforms. But before you come to a conclusion, you have to determine the strategy that will guide you. With an audience of 1.4 billion people already comfortable interacting with chatbots on messaging apps, businesses have a significant opportunity to integrate these tools into their marketing strategies. These chatbot marketing examples shed light on how various industries have integrated this automated virtual assistant into their support and overall business process.

David Nelson, CEO of Motion AI, reveals how advances in technology and new business models paved the way for bots. You can use those bots to reach a new customer base for your brand and tap into new demographics without much investment. This kind of situation can easily be avoided if you are ready to automate the entire process of order tracking of products. So, you should never bother about chatbot price else it might not be possible to personalize the experience. The good thing, all you need to do is to use the data from users and then leverage it to customize the experience. I am looking for a conversational AI engagement solution for the web and other channels.

Not to mention, conversational setup makes responding to pop-culture marketing trends much easier and more relatable. You can send proactive (notification) or reactive (on request) messages regardless of whether you are working B2C or B2B. Sharing relevant content via WhatsApp, Facebook Messenger, or on the web saves users precious time. They have the potential to make digital marketing truly practical as well as translate its effects and benefits into tangible reality. Furthermore, it can double-act as a qualification bot and notify sales agents when a high-value lead completes the conversation and possibly even trigger chatbot to human handoff. When talking about marketing, lead generation cannot miss from the list.

When your business is closed, customers can still receive answers to pressing questions. Chatbots can help narrow down a customer service issue to a specific category or type and then resolve the issue or direct the customer to the right agent. Chatbots can also be used to answer frequently asked questions, taking some of the load of your customer service team. They’re becoming more common, and consumers are used to interacting with them, with 68 percent of users enjoying the speed at which chatbots answer. The chatbot answers questions, chats with users about makeup combinations and provides information about discounts and special promotions. It’s been such a success that the company recently reported that nearly 50% of consumers who chatted with the chatbot received a coupon for a product, and that positive response to the bot exceeded 90%.

chatbot marketing

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Stefanie Nastou VP of Marketing TeamViewer — CIO Look

Stefanie Nastou VP of Marketing TeamViewer.

Posted: Mon, 30 Oct 2023 11:20:27 GMT [source]

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